The Most Popular Marketplaces in the US Suitable for Vietnamese Sellers

Did you know that the US is one of the countries with the largest and most developed marketplaces in the world? According to eMarketer, online retail sales in the US are expected to reach $1 trillion by 2023, accounting for more than 20% of total retail sales. This shows many opportunities for online sellers in the US, which also means they have to face fierce competition.
So, how do you enhance your online sales ability in the US? One of the most effective ways is to sell on the most popular marketplaces in the US. Marketplaces are online platforms that allow sellers to register and sell their products to millions of potential buyers. By selling on marketplaces, you can reach a large number of customers, increase your brand reputation and trust, and take advantage of the features and services of these platforms.

Overview of the Most Popular Marketplaces in the US
There are many marketplaces in the US, but we will only mention some of the most prominent and suitable ones for online sellers. These marketplaces have a large scale, wide range, and diverse customer base.
Amazon: This is the largest marketplace in the US and the world, with over 300 million users and more than 200 million sellers. Amazon sells almost all products, from books, electronics, household items, toys, and fashion to food and pharmaceuticals. Amazon also provides many support services for sellers, such as Amazon FBA (Fulfillment by Amazon), Amazon Advertising, Amazon Prime, and Amazon Seller Central. Selling on Amazon can help you increase your sales volume, enhance your brand, and expand your market.
eBay: This is the classic and second most popular marketplace in the US, with over 180 million users and more than 25 million sellers. eBay sells various products, from new to used, from cheap to expensive, from standard to rare. eBay also allows sellers to sell their products in two ways: auction or fixed price. Selling on eBay can help you reach a vast, diverse, and willing-to-spend customer base.
Walmart: This is a new and fast-growing marketplace in the US, with over 120 million users and more than 35,000 sellers. Walmart is one of the largest retail chains in the US, famous for its low-priced, quality, and diverse products. Walmart also allows sellers to sell their products on its online platform, with quality and price criteria. Selling on Walmart can help you leverage the reputation and attraction of Walmart, as well as its support services, such as Walmart Fulfillment Services, Walmart Advertising, and Walmart Marketplace API.
Etsy: This is a unique and creative marketplace in the US, with over 80 million users and more than 4 million sellers. Etsy specialises in selling handmade, vintage, and art products, such as jewellery, decorations, clothing, souvenirs, and personal items. Etsy also creates a vibrant and friendly community for sellers and buyers, with features like Etsy Teams, Etsy Forums, and Etsy Conversations. Selling on Etsy can help you express your uniqueness and creativity, as well as connect with people who share your interests and passions.
In summary, you have learned about the most popular marketplaces in the US and how to sell on them. We hope this article has helped you get an overview and basic understanding of these online platforms. You should choose one or more marketplaces that suit your products, target audience, and strategy and take advantage of their services and features. Don’t hesitate to contact us if you need support or advice on selling online in the US. We wish you success and see you in the next articles!
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